When it comes to appreciation, one size does not fit all, and a generic thank you falls short of the mark. This is a point that I often stress when I speak and write about how to boost the impact of appreciation and recognition.
Today, a prime example of this idea arrived in my mailbox.
For several years now, I’ve been a member of CARFAC – the association representing Canadian professional visual artists. Each year I pay my dues and in return I receive my membership card, a receipt and a letter pointing out the benefits of belonging to the association. Pretty standard and a tad ho hum.
This year, I found something extra tucked into the envelope.This time, for the first time, a small hand bound sketchbook accompanied the regular paperwork. My thoughts? Unusual. What a sweet gesture. How nice.
As I flipped open the booklet, another surprise awaited. There on the first page was a hand drawn pencil portrait – of me! My second thoughts? Cool! How awesome is that? How unusual for an organization to take the time to personalize a gift this way!
My husband also renewed his membership in CARFAC. He received a sketchbook as well with, as you might guess, a hand drawn pencil portrait of ‘his truly’.
CARFAC Saskatchewan has taken a commonplace transaction and elevated it to the level of a fresh experience.
Do I feel more valued, appreciated, connected? Why, yes I do. Thank you very much. Seriously, thank you very much!
And that, my friends, is the potential impact of personalizing your expressions of appreciation.